SHARENTING

BETWEEN HYPERVULNERABILITY AND THE EXPANSION OF KIDFLUENCERS

Abstract

The scope of this study is to analyze the term "sharenting" from the perspective of the kidfluencer, given the hypervulnerability situation in which they find themselves, especially due to the economic exploitation that the dissemination of their image entails and, at the same time, seek to find a healthy midterm of this exposure, aiming the development growth of these children and teens, without committing excesses and violations to their rights. In order to promote the present research, the hypothetical-deductive methodology and the bibliographic research technique were adopted. It is concluded that an alternative to be built is viable, between hypervulnerability and the expansion of child digital influencers, which meets both the pressing need to protect the hypervulnerable condition that they are, and to promote the expansion of their development as a child and adolescent, from the perspective of the principle of full protection.