Dynamics of the Contemporary Information Society: Analysis of Data Capture on Digital Platforms and its Sociocultural Implications

Abstract

This study analyzes the dynamics of the contemporary information society, emphasizing data capture and mining on digital platforms. Thus, the impact of digital technologies on social, and cultural relationships and individual identity is investigated. The central focus of this article will be to understand how the practice of data collection by large technological corporations, the so-called Big Techs, affects the behavior, privacy, and autonomy of individuals in the network society. The research reveals the ambivalence of digital technology, in which, on the one hand, digital technologies present democratizing potential, connecting people globally. On the other hand, the massive collection of data by technology companies raises significant concerns about privacy and behavioral influence, posing ethical and legal challenges. In this way, it is clear that the contemporary information society is complex and multidimensional, with data capture on digital platforms having a profound impact on the social structure. The study points to the need for solutions that promote a fairer, more equitable, and transparent society, balancing the benefits of technology with the protection of privacy and individual autonomy. The qualitative method was used in this article, through the bibliographic research technique.