Um estudo da análise de redes em negócios sociais

Willian Matheus Felix Souza; Verônica Macário de Oliveira; Maria Angeluce Soares Perônico Barbotin; Suzanne Érica Nóbrega Correia

doi:10.5020/2318-0722.2024.30.e14309

Authors

Willian Matheus Felix Souza Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil https://orcid.org/0000-0002-4967-0991
Verônica Macário de Oliveira Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil https://orcid.org/0000-0003-4194-9047
Maria Angeluce Soares Perônico Barbotin Universidade Federal da Paraíba, João Pessoa, Paraíba, Brasil https://orcid.org/0000-0003-3120-8675
Suzanne Érica Nóbrega Correia Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil https://orcid.org/0000-0003-3613-234X

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14309

Keywords:

social business, networks, connections

Abstract

This work aims to analyze how social business connections occur in light of the concepts of social networks and advance the perspective of partnerships in networks from the point of view of mapping social actors and evaluating the connections between them. This research has a descriptive qualitative nature, using a case study. Data collection was conducted through interviews and documentary research with six social business managers, who form part of a network, using the content analysis technique on the data collected. Among the results, it was observed that the result of the process of trust and cooperation, resources and finances, and information flow are portrayed as contributions to the lasting connections existing in networks. These categories expand the capacity of a long-term collaborative environment, generating benefits for social and environmental demands and common well-being. It was thus contributed that the congruence addressed expands the potential between the perception of the network's value proposition and the opportunities socially served to the target audience.

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Author Biographies

Willian Matheus Felix Souza, Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil

Mestre em Administração PPGA- UFCG com linha de pesquisa em Educação, Cidadania, Políticas de Gestão Social e Ambiental. Graduado em Ciências Contábeis pela UFPB (2020) e em Administração (2023). Estagiou como docente na UFCG no ano de 2022, e atualmente atua na área de docência acadêmica. Professor nos bacharelados de Administração e Ciências Contábeis.

Verônica Macário de Oliveira, Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil

Possui Pós-Doutorado em Administração (PPGA/PUC Minas). Doutora em Administração pelo PROPAD/UFPE (2014), Mestre em Engenharia de Produção pela Universidade Federal da Paraíba (2007) e Bacharel em Administração de Empresas pela Universidade Federal de Campina Grande (2002).

Maria Angeluce Soares Perônico Barbotin, Universidade Federal da Paraíba, João Pessoa, Paraíba, Brasil

Doutora em Sociologia (PPGS/UFPB). Mestre em Marketing (PPGA/UFPB). Graduada em Administração (UFPB). Pós doutoranda na Universidade de Bordeaux, França. Professora Associada do Departamento de Ciências Sociais Aplicadas (DCSA) da Universidade Federal da Paraíba, Campus IV. Professora Permanente do Programa de Pós-Graduação em Ecologia e Monitoramento Ambiental (PPGEMA/UFPB). Criou, em 2014, o Grupo de Pesquisa NEOS (Núcleo de Estudos sobre Organização e Sociedade), do qual atualmente é líder.

Suzanne Érica Nóbrega Correia, Universidade Federal de Campina Grande, Campina Grande, Paraíba, Brasil

Pós-doutorado em Administração pela UFPB. Doutora em Administração pelo PROPAD/UFPE, Mestre e Bacharel em Administração pela Universidade Federal da Paraíba. Atualmente é Professora da Unidade Acadêmica de Administração e Contabilidade da UFCG, atuando como professora permanente do Programa de Pós-graduação em Administração (PPGA/UFCG) e do Mestrado Profissional em Administração Pública (PROFIAP/UFCG).

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