Bem-estar do Indivíduo, Consciência de Saúde e Hábitos Alimentares Saudáveis como Antecedentes do Consumo de Alimentos Orgânicos

Geymeesson Brito da Silva; Marconi Freitas da Costa; Jéssica Carvalho  Veras

doi:10.5020/2318-0722.2026.32.e15501

Autores/as

Geymeesson Brito da Silva Universidad Federal de Pernambuco, Recife, Pernambuco, Brasil https://orcid.org/0000-0001-5645-7067
Marconi Freitas da Costa Universidad Federal de Pernambuco, Recife, Pernambuco, Brasil https://orcid.org/0000-0001-9888-8359
Jéssica Carvalho Veras Universidad Federal de Alagoas, Maceió, Alagoas, Brasil https://orcid.org/0000-0002-1770-1335

DOI:

https://doi.org/10.5020/2318-0722.2026.32.e15501

Palabras clave:

consumo de alimentos orgánicos, bienestar individual, concientización sobre la salud, hábitos alimentarios saludables

Resumen

El objetivo de este estudio es investigar cómo el bienestar individual, la conciencia sobre la salud y los hábitos alimenticios saludables influyen en el consumo de alimentos orgánicos. Se realizó una encuesta cuantitativa descriptiva mediante muestreo no probabilístico. La recopilación de datos se llevó a cabo a través de una encuesta en línea, distribuida mediante la técnica de bola de nieve, con una muestra de 402 participantes. Los datos se analizaron mediante modelado de ecuaciones estructurales, con el apoyo de los programas SPSS y AMOS. Los principales resultados indican que el consumo de alimentos orgánicos está significativamente influenciado por el bienestar individual. Además, los hábitos alimenticios saludables mostraron una relación positiva con el consumo de alimentos orgánicos, mientras que la conciencia sobre la salud no mostró una influencia significativa. Las contribuciones teóricas amplían la comprensión del consumo de alimentos orgánicos, mientras que las contribuciones metodológicas pueden ayudar a las empresas y a los profesionales del marketing a comprender mejor las percepciones de los consumidores y a satisfacer sus necesidades y deseos de manera más efectiva. Este estudio contribuye a la literatura al ofrecer un enfoque innovador sobre el consumo de alimentos orgánicos, con nuevos hallazgos prácticos y de gestión. Los resultados resaltan la importancia del bienestar y los hábitos saludables en la elección de alimentos orgánicos, mientras que el papel de la conciencia sobre la salud resulta relevante para la adopción de hábitos alimenticios saludables.

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Biografía del autor/a

Geymeesson Brito da Silva, Universidad Federal de Pernambuco, Recife, Pernambuco, Brasil

Doctorando y Magíster en Administración de Empresas por la Universidad Federal de Pernambuco (UFPE). Miembro de grupos de investigación vinculados al Consejo Nacional de Desarrollo Científico y Tecnológico - CNPq. Interesado en investigaciones sobre marketing, comportamiento del consumidor, consumo sostenible y consciente, innovaciones sostenibles y aceptación de tecnología.

Marconi Freitas da Costa, Universidad Federal de Pernambuco, Recife, Pernambuco, Brasil

Doctor en Administración de Empresas por la Universidad de São Paulo (Brasil). Profesor del Programa de Posgrado en Gestión, Innovación y Consumo (PPGIC) y del Programa de Posgrado en Administración (PROPAD) de la Universidad Federal de Pernambuco.

Jéssica Carvalho Veras, Universidad Federal de Alagoas, Maceió, Alagoas, Brasil

Doctoranda en Ciencias de la Salud por la Universidad Federal de Alagoas (UFAL). Tiene experiencia en el área de Nutrición, con énfasis en Nutrición Deportiva y Oncológica, trabajando principalmente en los siguientes temas: deficiencia nutricional, consumo alimentario, comprensión de etiquetas y nutrición funcional.

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