Bem-estar do Indivíduo, Consciência de Saúde e Hábitos Alimentares Saudáveis como Antecedentes do Consumo de Alimentos Orgânicos

Geymeesson Brito da Silva; Marconi Freitas da Costa; Jéssica Carvalho  Veras

doi:10.5020/2318-0722.2026.32.e15501

Authors

Geymeesson Brito da Silva Federal University of Pernambuco, Recife, Pernambuco, Brazil https://orcid.org/0000-0001-5645-7067
Marconi Freitas da Costa Federal University of Pernambuco, Recife, Pernambuco, Brazil https://orcid.org/0000-0001-9888-8359
Jéssica Carvalho Veras Federal University of Alagoas, Maceió, Alagoas, Brazil https://orcid.org/0000-0002-1770-1335

DOI:

https://doi.org/10.5020/2318-0722.2026.32.e15501

Keywords:

organic food consumption, individual well-being, health awareness, healthy eating habits

Abstract

The objective of this study is to investigate how individual well-being, health consciousness, and healthy eating habits influence organic food consumption. A descriptive quantitative study was conducted using non-probability sampling. Data were collected via an online survey distributed using the snowball sampling technique, with a sample of 402 respondents. The data were analyzed using Structural Equation Modeling, supported by SPSS and AMOS software. The main results indicate that organic food consumption is significantly influenced by individual well-being. Furthermore, healthy eating habits showed a positive relationship with organic food consumption, whereas health consciousness did not demonstrate a significant influence. The theoretical contributions expand the understanding of organic consumption, while the methodological contributions can help companies and marketing professionals better understand consumer perceptions and more effectively meet their needs and desires. This study contributes to the literature by offering an innovative approach to organic food consumption, presenting new practical and managerial findings. The results highlight the importance of well-being and healthy habits in the choice of organic foods, while the role of health consciousness proves relevant to the adoption of healthy eating habits.

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Author Biographies

Geymeesson Brito da Silva, Federal University of Pernambuco, Recife, Pernambuco, Brazil

Ph.D. Candidate and Master in Business Administration from the Federal University of Pernambuco (UFPE). Member of research groups linked to the National Council for Scientific and Technological Development - CNPq. Interested in research on marketing, consumer behavior, sustainable and conscious consumption, sustainable innovations, and technology acceptance.

Marconi Freitas da Costa, Federal University of Pernambuco, Recife, Pernambuco, Brazil

Ph.D. in Business Administration from the University of São Paulo (Brazil). Professor in the Graduate Program in Management, Innovation, and Consumption (PPGIC) and the Graduate Program in Business Administration (PROPAD) at the Federal University of Pernambuco.

Jéssica Carvalho Veras, Federal University of Alagoas, Maceió, Alagoas, Brazil

Ph.D. Candidate in Health Sciences from the Federal University of Alagoas (UFAL). Has experience in the field of Nutrition, with an emphasis on Sports and Oncological Nutrition, working mainly on the following topics: nutritional deficiency, food intake, understanding of food labels, and functional nutrition.

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