Por que os Empreendedores Falham? Uma Análise da Afetividade e da Cognição ao Empreender

Juliane da Costa Evangelista; Vânia Maria Jorge Nassif

doi:10.5020/2318-0722.2024.30.e14094

Autores/as

Juliane da Costa Evangelista Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-0559-2757
Vânia Maria Jorge Nassif Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-3601-2831

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14094

Palabras clave:

empreendedor, comportamiento del empreendedor, fallas, afectividad, cognición

Resumen

La presente investigación tiene como objetivo analizar el comportamiento de los emprendedores en situaciones en las cuales se
producen fallas, además de investigar si dichas fallas están influenciadas por la afectividad y/o la cognición. Esta investigación se basa en un enfoque cualitativo exploratorio. Los datos fueron recopilados a través de entrevistas utilizando un guion semiestructurado, llevadas a cabo con nueve emprendedores. El análisis de los resultados se realizó mediante el software Atlas.ti v8, y los datos se agruparon en tres categorías: comportamiento emprendedor, fallas del emprendedor y comportamientos afectivos y cognitivos del emprendedor que influyeron en las fallas. Los resultados evidencian que tanto la afectividad como la cognición ejercen influencia
sobre el comportamiento de los emprendedores, llevándolos a cometer fallos. Se puede concluir que los emprendedores deben aprender a manejar los comportamientos afectivos y cognitivos para minimizar el riesgo de fallas en los negocios.

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Biografía del autor/a

Juliane da Costa Evangelista, Universidade Nove de Julho, São Paulo, SP, Brasil

Doutoranda da Universidade Nove de Julho (UNINOVE) em Administração na linha de Inovação e Empreendedorismo. Mestra em Administração pela Universidade Nove de Julho (UNINOVE - 2022). Possui graduação em Administração de Empresas pelo Centro Universitário Sant'Anna. Pós-graduação em Gestão Financeira e em Gerenciamento de Departamento Pessoal, ambas pela Universidade Paulista (UNIP).

Vânia Maria Jorge Nassif, Universidade Nove de Julho, São Paulo, SP, Brasil

Pós-doutorado na linha de Empreendedorismo e Competências Empreendedoras na FGV-SP. Doutora em Administração de Empresas pela Universidade Presbiteriana Mackenzie, Mestrado em Educação pela Universidade de Ribeirão Preto e Graduação e Bacharelado em Psicologia FFCLRP-/USP. Pesquisadora Visitante na Bradley University, Illinois-USA.

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