Por que os Empreendedores Falham? Uma Análise da Afetividade e da Cognição ao Empreender

Juliane da Costa Evangelista; Vânia Maria Jorge Nassif

doi:10.5020/2318-0722.2024.30.e14094

Authors

Juliane da Costa Evangelista Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-0559-2757
Vânia Maria Jorge Nassif Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-3601-2831

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14094

Keywords:

entrepreneur, entrepreneurial behavior, failures, affectivity, cognition

Abstract

The present research aims to analyze the behavior of entrepreneurs in situations where failures occur, as well as to investigate whether such failures are influenced by affectivity and/or cognition. This investigation is based on an exploratory qualitative approach. Data were collected through interviews using a semi-structured script, conducted with nine entrepreneurs. The analysis of the results
was performed using the Atlas.ti software, and the data were grouped into three categories: entrepreneurial behavior, entrepreneur
failures, and affective and cognitive behaviors of the entrepreneur that influenced the failures. The results show that both affectivity and cognition influence the behavior of entrepreneurs, leading to failures. It can be concluded that entrepreneurs should learn to deal with affective and cognitive behaviors to minimize the risk of business failures.

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Author Biographies

Juliane da Costa Evangelista, Universidade Nove de Julho, São Paulo, SP, Brasil

Doutoranda da Universidade Nove de Julho (UNINOVE) em Administração na linha de Inovação e Empreendedorismo. Mestra em Administração pela Universidade Nove de Julho (UNINOVE - 2022). Possui graduação em Administração de Empresas pelo Centro Universitário Sant'Anna. Pós-graduação em Gestão Financeira e em Gerenciamento de Departamento Pessoal, ambas pela Universidade Paulista (UNIP).

Vânia Maria Jorge Nassif, Universidade Nove de Julho, São Paulo, SP, Brasil

Pós-doutorado na linha de Empreendedorismo e Competências Empreendedoras na FGV-SP. Doutora em Administração de Empresas pela Universidade Presbiteriana Mackenzie, Mestrado em Educação pela Universidade de Ribeirão Preto e Graduação e Bacharelado em Psicologia FFCLRP-/USP. Pesquisadora Visitante na Bradley University, Illinois-USA.

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