Por que os Empreendedores Falham? Uma Análise da Afetividade e da Cognição ao Empreender

Juliane da Costa Evangelista; Vânia Maria Jorge Nassif

doi:10.5020/2318-0722.2024.30.e14094

Autores

Juliane da Costa Evangelista Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-0559-2757
Vânia Maria Jorge Nassif Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0003-3601-2831

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14094

Palavras-chave:

empreendedor, comportamento do empreendedor, falhas, afetividade, cognição

Resumo

A presente pesquisa tem como objetivo analisar o comportamento dos empreendedores em situações nas quais ocorrem falhas, além de investigar se tais falhas são influenciadas pela afetividade e/ou pela cognição. Esta investigação pauta-se em uma abordagem qualitativa exploratória. Os dados foram coletados por meio de entrevistas, utilizando um roteiro semiestruturado, conduzidas com nove empreendedores. A análise dos resultados foi realizada por meio do software Atlas.ti, e os dados foram agrupados em três categorias: comportamento empreendedor, falhas do empreendedor e comportamentos afetivos e cognitivos do empreendedor que influenciaram as falhas. Os resultados evidenciam que tanto a afetividade quanto a cognição exercem influência sobre o comportamento dos empreendedores, levando-os a falhas. Pode-se concluir que os empreendedores devem aprender a lidar com comportamentos afetivos e cognitivos para que minimizem o risco de falhas nos negócios.

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Biografia do Autor

Juliane da Costa Evangelista, Universidade Nove de Julho, São Paulo, SP, Brasil

Doutoranda da Universidade Nove de Julho (UNINOVE) em Administração na linha de Inovação e Empreendedorismo. Mestra em Administração pela Universidade Nove de Julho (UNINOVE - 2022). Possui graduação em Administração de Empresas pelo Centro Universitário Sant'Anna. Pós-graduação em Gestão Financeira e em Gerenciamento de Departamento Pessoal, ambas pela Universidade Paulista (UNIP).

Vânia Maria Jorge Nassif, Universidade Nove de Julho, São Paulo, SP, Brasil

Pós-doutorado na linha de Empreendedorismo e Competências Empreendedoras na FGV-SP. Doutora em Administração de Empresas pela Universidade Presbiteriana Mackenzie, Mestrado em Educação pela Universidade de Ribeirão Preto e Graduação e Bacharelado em Psicologia FFCLRP-/USP. Pesquisadora Visitante na Bradley University, Illinois-USA.

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