Ambidestreza Organizacional para la Innovación en Pequeñas Empresas
DOI:
https://doi.org/10.5020/2318-0722.2025.31.e16991Palabras clave:
exploitation, exploration, ambidestreza, innovación, pequeñas empresasResumen
A ambidestria organizacional é essencial para entender como as empresas equilibram diferentes formas de inovação, incremental e exploratória, assegurando adaptação às mudanças e competitividade. Por tanto, este estudo busca compreender como a ambidestria organizacional se manifesta durante o processo de transição organizacional e de que forma contribui para a expansão de mercado e adaptação estratégica de pequenas empresas em mercados emergentes. A ambidestria, composta por exploitation e exploration, representa, respectivamente, a melhoria contínua de processos existentes e a exploração de novas oportunidades de negócio, sendo fundamental para enfrentar desafios em ambientes de rápida transformação e recursos escassos. Embora amplamente estudada em grandes corporações e setores de alta tecnologia, sua aplicação em pequenas empresas, especialmente em situações de transição organizacional, ainda é pouco compreendida. A analise se deu por meio de grupos focais com gestores e colaboradores de duas empresas que compartilham o mesmo núcleo de competências. Os resultados indicam que, mesmo diante de limitações de recursos humanos e financeiros, é possível alcançar uma ambidestria sequencial e contextual simultaneamente, equilibrando eficiência operacional e inovação. Em termos teóricos, a pesquisa contribui para a compreensão de como pequenas empresas desenvolvem capacidades ambidestras durante processos de transição organizacional. De maneira prática, oferecem-se subsídios para gestores que enfrentam o desafio de equilibrar eficiência operacional e inovação em contextos de mudança e restrição de recursos.
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