Difícil, mas decolou. Rumo ao sucesso com a bricolagem

Luciana Madureira Domingues; Edmilson de Oliveira Lima

doi:10.5020/2318-0722.2024.30.e14031

Authors

Luciana Madureira Domingues Centro Estadual de Tecnologia Paula Souza - Etec, São Paulo, SP, Brasil https://orcid.org/0009-0001-4255-3258
Edmilson de Oliveira Lima Universidade Nove de Julho, São Paulo, SP, Brasil https://orcid.org/0000-0002-1833-8742

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14031

Keywords:

entrepreneurship, failures, bricolage, teaching case

Abstract

This teaching case presents how entrepreneurial bricolage, a way of reusing what you have and doing a lot with little, is present in entrepreneurship in conditions of limited resources. The case favors the understanding of the use of entrepreneurial bricolage in practice. It is recommended for entrepreneurs facing resource constraints and everyone else interested in learning about entrepreneurship and management. Its main contributions are (1) stimulating the awareness regarding the importance of knowing the costs and frequently evaluating the viability of the business; (2) the promotion of learning about how to undertake creatively in situations of limited resources, in a simple way and using little, and (3) the demonstration of the fact that entrepreneurship is within everyone's reach, as long as one has at least a certain ability to make do with what she/he has. These contributions are particularly relevant in contexts of need, underdevelopment, poverty and crisis, in which it is more necessary to do a lot with little and make better use of what one already has.

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Author Biographies

Luciana Madureira Domingues, Centro Estadual de Tecnologia Paula Souza - Etec, São Paulo, SP, Brasil

Mestre em Administração pela UNINOVE (2013) e graduada em Administração pela Universidade Presbiteriana Mackenzie (2010). É professora do Centro Estadual de Educação Tecnológica Paula Souza e Coordenadora Pedagógica na ETEC Bartolomeu Bueno da Silva - Anhanguera.

Edmilson de Oliveira Lima, Universidade Nove de Julho, São Paulo, SP, Brasil

Ph.D. em Administração e pós-doutorado em Administração na HEC Montreal, Canadá. É mestre em Administração pela Universidade Federal de Santa Catarina e bacharel em Administração de Empresas pela Universidade Federal de Viçosa. É professor e pesquisador do Programa de Pós-Graduação em Administração (PPGA - mestrado e doutorado) na Universidade Nove de Julho - UNINOVE, em São Paulo, trabalhando com disciplinas ligadas a gestão de pequenas organizações, empreendedorismo e teoria das organizações.

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