Dataficação de Crianças: Um Estudo sobre Digitalização, Termos de Consentimento e o Comportamento de Crianças, Pais e Responsáveis

Fernando Ressetti Pinheiro Marques Vianna; Jurandir Peinado; Francis Kanashiro Meneghetti; Kamille Ramos Torres

doi:10.5020/2318-0722.2023.29.e13485

Authors

Fernando Ressetti Pinheiro Marques Vianna Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas, São Paulo, Brasil https://orcid.org/0000-0002-5698-477X
Jurandir Peinado Universidade Tecnológica Federal do Paraná, Curitiba, Paraná, Brasil https://orcid.org/0000-0003-4777-6984
Francis Kanashiro Meneghetti Universidade Tecnológica Federal do Paraná, Curitiba, Paraná, Brasil https://orcid.org/0000-0003-0327-2872
Kamille Ramos Torres Universidade Positivo, Curitiba, Paraná, Brasil https://orcid.org/0000-0003-0730-777X

DOI:

https://doi.org/10.5020/2318-0722.2023.29.e13485

Keywords:

Datafication, children, survey, Consent Terms, pandemic

Abstract

Digital technologies reach almost every aspect of people's lives, their homes, jobs and education, whether adults, elderly or children. However, knowledge about this digitalization of children's lives and how much fathers, mothers and other tutors are able to control this phenomenon and the reach of organizations on this group is still unknown. Thus, the objective of the present study was to survey and analyze the consumption of digital devices, platforms and applications by children, in the perception of parents and guardians, and their behavior in relation to the Consent Terms. To do so, we carried out a survey with 516 participants, and performed a factor analysis and parametric analysis among groups of respondents. Among the results, we observed that parents and guardians rarely read the Consent Terms that mediate the relationships between children and platform organizations, but they perceive the consumption of devices and digital media by children over five years of age as exacerbated, and amplified during the Covid-19 pandemic. In addition, the influence of digital media on children's consumption and behavior may be greater if the child has an exclusive device for their entertainment.

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Author Biographies

Fernando Ressetti Pinheiro Marques Vianna, Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas, São Paulo, Brasil

Graduação em Administração pelo Centro Universitário Curitiba (2004) e especialização em Lean Logistics (Logística Enxuta - STP) pela PUC-PR. É mestre em Administração pela Universidade Tecnológica Federal do Paraná, e doutor em Administração de Empresas na Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (FGV/EAESP), na Linha de Estudos Organizacionais. Tem experiência na área de Administração, com ênfase em Administração de Empresas, atuando principalmente nos seguintes temas: estudos organizacionais, empreendedorismo e plataformas digitais, dark side da digitalização, crowdsourcing

Jurandir Peinado, Universidade Tecnológica Federal do Paraná, Curitiba, Paraná, Brasil

Professor adjunto da Universidade Tecnológica Federal do Paraná - UTFPR -. Professor do Programa de Pós-Graduação em Administração de Empresas (PPGA) da Universidade Tecnológica Federal do Paraná – UTFPR. Tem experiência na área de Engenharia de Produção, com ênfase em Administração da Produção, Materiais e Gestão de Projetos, atuando principalmente nos seguintes temas: Gestão da Produção, Logística Empresarial, Gestão de Projetos e Produção Lean.

Francis Kanashiro Meneghetti, Universidade Tecnológica Federal do Paraná, Curitiba, Paraná, Brasil

Bolsista produtividade em pesquisa da Fundação Araucária de Apoio ao Desenvolvimento Científico e Tecnológico, integrante grupo de pesquisa da Universidade Federal do Paraná, sem vínculo empregatício da Universidade Federal do Paraná, colaborador, membro fundador do Instituto Brasileiro de Estudos e Pesquisas Sociais e professor ebtt da Universidade Tecnológica Federal do Paraná. Professor titular do Programa de Pós Graduação em Administração de Empresas e do Programa de Pós Graduação em Tecnologia e Sociadade da UTFPR. Tem experiência na área de Administração, com ênfase em Teoria Geral da Administração, atuando principalmente nos seguintes temas: estudos organizacionais, teoria crítica, administração, teoria das organizações e violência nas organizações.

Kamille Ramos Torres, Universidade Positivo, Curitiba, Paraná, Brasil

Doutoranda pelo Programa de Pós-Graduação em Administração da Universidade Positivo Mestra pelo Programa de Pós- graduação em Administração na Universidade Tecnológica Federal do Paraná (UTFPR). Bacharel em Administração pela Faculdade Novo Milênio (2016).

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