Transferência reversa de conhecimento em negócios internacionais: Uma revisão semi-sistemática da literatura

Priscilla Bidin da Silva; Mário Henrique Ogasavara

doi:10.5020/2318-0722.2024.30.e14899

Autores

Priscilla Bidin da Silva Escola Superior de Propaganda e Marketing, São Paulo, SP, Brasil https://orcid.org/0000-0002-1202-4072
Mário Henrique Ogasavara Escola Superior de Propaganda e Marketing, São Paulo, SP, Brasil https://orcid.org/0000-0001-8988-5762

DOI:

https://doi.org/10.5020/2318-0722.2024.30.e14899

Palavras-chave:

transferência reversa do conhecimento, negócios internacionais, gestão do conhecimento, relação matriz-subsidiária

Resumo

Este artigo aborda a crescente importância das subsidiárias estrangeiras como fontes significativas de conhecimento e vantagens competitivas para as empresas multinacionais (MNEs). O foco principal é a transferência reversa de conhecimento (RKT) proveniente da subsidiaria estrangeira para a matriz da MNE, examinando a literatura pertinente por meio de uma revisão semi-sistemática da literatura. O estudo, baseado em 102 artigos coletados de 1984 a 2022 nas bases de dados Web of Science e Scopus, visa mapear clusters através da ferramenta VOSviewer sobre estudos que destacam elementos relevantes para a efetivação da RKT. Os resultados revelam insights valiosos para as MNEs aprenderem com suas subsidiárias estrangeiras, como adaptação local, capacidades tecnológicas e de inovação, novas práticas de gestão, práticas de responsabilidade social e sustentabilidade e capacidade de absorção do conhecimento, consolidando posições de mercado diante da concorrência. Além de contribuir para a literatura de negócios internacionais, gestão do conhecimento e RKT, o artigo oferece implicações práticas e gerenciais. As limitações identificadas, juntamente com recomendações e uma agenda de pesquisas futuras, proporcionam uma visão abrangente e robusta sobre o papel crescente das subsidiárias estrangeiras no cenário global das MNEs.

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Biografia do Autor

Priscilla Bidin da Silva, Escola Superior de Propaganda e Marketing, São Paulo, SP, Brasil

Doutoranda em Administração, atuando na linha de pesquisa de Estratégia e Inovação, investigando a teoria de gestão do conhecimento sob a perspectiva da transferência reversa de conhecimento. Mestra em Administração pela ESPM, com foco em comportamento do consumidor. Pesquisadora nas áreas negócios internacionais, Estratégia empresarial, Inovação, Sustentabilidade, Comportamento do Consumidor e Finanças Pessoais.

Mário Henrique Ogasavara, Escola Superior de Propaganda e Marketing, São Paulo, SP, Brasil

Professor titular da ESPM do Programa de Pós-Graduação em Administração (PPGA) e do Mestrado/Doutorado Profissional em Comportamento do Consumidor. Pós-doutorado na National University of Singapore (Cingapura). Ph.D. in Management e Master of Business Administration pela University of Tsukuba (Japão). Bacharel em Administração de Empresas pela Universidade Estadual de Londrina (UEL).

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