Understanding the perceptions of Brazilian executives of software firms about Critical Success Factors

Autores

DOI:

https://doi.org/10.5020/2318-0722.2022.28.e11855

Palavras-chave:

critical success factors, software industry, performance

Resumo

Our objective is to understand the perceptions of the Brazilian executives about the CSFs to achieve superior organizational performance. We defined a qualitative and quantitative design composed of an Analytic Hierarchy Process and Content Analysis methods. We identified that Marketing and Innovation are the most important CSFs and the interviewed executives suggested three additional factors, i.e., Investment in Startups, Digital Marketing and National Culture, that were not previously identified in the literature review. We highlight the availability of a new framework of CSFs based on different sources and in-depth interviews with Information Technology (IT) executives. Our study also contributes to an overview of CSFs in the Brazilian IT industry.

Biografia do Autor

Allysson Allex Araújo, Universidade Federal do Ceará (UFC)

Professor Adjunto nos cursos de Sistemas de Informação e Ciência da Computação da Universidade Federal do Ceará (UFC) - Campus de Crateús. É coordenador do Grupo de Estudos em Sistemas de Informação e Inovação Digital (GESID).

Márcio Mota, Universidade Estadual do Ceará (UECE)

Doutor em Administração, possui dois mestrados em Administração (Profissional e acadêmico), possui três especializações (Marketing, Tecnologia da Informação e Gestão em Planos de Saúde) e Graduado em Administração. Professor em Programas de Graduação e Pós-Graduação em disciplinas de Marketing e Métodos Quantitativos Aplicados à Administração. Possui artigos publicados em eventos e periódicos nacionais e internacionais (e.g. Enanpads, Academy of Consumer Research - ACR, Society of Consumer Psychology - SCP, Revista da Mackenzie, Journal of Business Ethics e Journal of Marketing for Higher Education. Área de pesquisa: Marketing de Serviços e de Relacionamento, Comportamento do Consumidor e Negócios Internacionais.

Paulo Cesar de Sousa Batista, Universidade Estadual do Ceará (UECE)

Professor Adjunto no Programa de Pós-graduação em Administração (PPGA) da Universidade Estadual do Ceará (UECE). Doutor em Economia pela University of Illinois.

Jerffeson Souza, Universidade Estadual do Ceará (UECE)

Professor Associado no Programa de Pós-graduação em Ciência da Computação (PPGCC) da Universidade Estadual do Ceará (UECE). Doutor em Ciência da Computação pela University of Ottawa.

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Publicado

09.08.2022

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ARAÚJO, A. A.; MOTA, M.; BATISTA, P. C. de S.; SOUZA, J. Understanding the perceptions of Brazilian executives of software firms about Critical Success Factors. Revista Ciências Administrativas, [S. l.], v. 28, p. e11855, 2022. DOI: 10.5020/2318-0722.2022.28.e11855. Disponível em: https://ojs.unifor.br/rca/article/view/11855. Acesso em: 26 set. 2022.

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