Determinants of Intention to Use Digital Sharing Economy Platforms
DOI:
https://doi.org/10.5020/2318-0722.2025.31.e15966Keywords:
sharing economy, trust in the platform, intention to use, familiarity, perceived riskAbstract
The sharing economy has gained increasing academic attention in recent years, as it represents an innovative form of consumption that connects idle resources to specific demands through technological platforms. The aim of this study is to investigate the effects of familiarity and perceived risk on the relationship between platform trust and the intention to use sharing economy services. The data were collected through a survey of 898 brazilians and analyzed using partial least squares structural equation modeling. The sample is composed predominantly of respondents from the Southern region of Brazil and with a high level of education, characteristics that should be considered in the interpretation of the results. The findings indicate that platform trust positively influences usage intention, both directly and indirectly, through the mediating roles of familiarity and perceived risk. Moreover, familiarity with the platform emerged as a positive predictor of usage intention, whereas perceived risk was found to be negatively associated with it. The importance of building trust and familiarity to foster user engagement with sharing economy services is highlighted, while at the same time highlighting the adverse impact of perceived risk on intention to use. The findings provide a theoretical and empirical basis for future research and practical implications, contributing to a better understanding of the topic.
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