Fotografia no Universo Familiar Como Expressão de Cultura Material e Consumo

Ligia Boeze; Francisco Giovanni David Vieira; Vitor Koki da Costa Nogami

doi:10.5020/2318-0722.2025.31.e15603

Authors

Ligia Boeze State University of Maringá, Maringá, Paraná, Brazil https://orcid.org/0000-0003-0425-0632
Francisco Giovanni David Vieira State University of Maringá, Maringá, Paraná, Brazil https://orcid.org/0000-0002-6204-0855
Vitor Koki da Costa Nogami State University of Maringá, Maringá, Paraná, Brasil https://orcid.org/0000-0001-5185-731X

DOI:

https://doi.org/10.5020/2318-0722.2025.31.e15603

Keywords:

consumer culture, material culture, photography

Abstract

This study aims to understand how the consumption of photographs in their material condition is articulated within the family universe. To this end, Consumer Culture Theory is employed, supported by discussions on Material Culture understood as artifacts that involve a subject–object relationship, here specifically between families and photographs. Accordingly, a qualitative and interpretivist perspective is adopted, using interviews, observations, and photographs as data collection techniques, conducted through fieldwork with families. Data analysis procedures involved content analysis. The main findings concern the artifacts through which families store photographs, namely: shoeboxes, albums, picture frames, and framed photographs, indicating that printed photographs possess materiality not only in themselves but also through the places in which they are kept, serving as carriers of stories or as elements of decoration within the family environment.

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Author Biographies

Ligia Boeze, State University of Maringá, Maringá, Paraná, Brazil

Holds a Bachelor's degree in Business Administration and a Master's degree in Business Administration, with an emphasis on Marketing, from the State University of Maringá (UEM). She currently works in the field of photography. Her academic and professional interests focus on marketing and consumer culture, with an emphasis on the meanings of photography consumption.

Francisco Giovanni David Vieira, State University of Maringá, Maringá, Paraná, Brazil

Holds a PhD in Social Sciences from the Pontifical Catholic University of São Paulo (PUC-SP). He is currently a member of GIPEM (Interdisciplinary Group of Research and Studies in Marketing - UEM/CNPq) and volunteers as the executive editor of RIMAR (Interdisciplinary Journal of Marketing).

Vitor Koki da Costa Nogami, State University of Maringá, Maringá, Paraná, Brasil

Holds a PhD in Business Administration with an emphasis on Marketing from the School of Economics, Business Administration, and Accounting (FEA) at the University of São Paulo (USP). He is currently an Associate Professor at the State University of Maringá (UEM), where he works in the Department of Administration (DAD) and the Graduate Program in Business Administration (PPA). He is the coordinator of the MBA program in Business Management and Performance (UEM), coordinator of GIPEM (Interdisciplinary Group of Research and Studies in Marketing - UEM/CNPq), and editor-in-chief of RIMAR (Interdisciplinary Journal of Marketing).

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