[1]
Brandão, E.A., Souki, G.Q., Filho, C.G., Martins, H.C. and Muniz, R.M. 2016. Advertising as differentiation strategy in retailing: building a scale based on ARM model. Journal of Administrative Sciences. 22, 2 (Jul. 2016), 693–724. DOI:https://doi.org/10.5020/2318-0722.22.2.693-724.